Adam HeimlichActually, Advertising Does Not Require Reading People’s MailThe occasion of Sheryl Sandberg stepping down from her position at Meta is inspiring due reflection on the advertising products she helped…Jun 7, 2022Jun 7, 2022
Adam HeimlichAdvice from the Future on Privacy: Get a Good Deal for Your DataWhen the average consumer thinks about privacy, they mean “none of your business.” The very phrase implies a carve-out for people we’re…Mar 11, 2021Mar 11, 2021
Adam HeimlichFacebook’s entire approach to AI is unsafe for advertisersBrands don’t want to sponsor hate speech and disinformation. Facebook says its automated filtering is almost good enough to weed out toxic…Jul 7, 2020Jul 7, 2020
Adam HeimlichWhy Custom Algorithms?In cars and clothes, “custom” implies a level of fanciness not everyone needs. In media-buying, though, custom is the next wave of…Jun 17, 2020Jun 17, 2020
Adam HeimlichAre You Dumb Money? Use this Quick Audit to Find Outby Adam HeimlichApr 10, 2019Apr 10, 2019
