When the average consumer thinks about privacy, they mean “none of your business.” The very phrase implies a carve-out for people we’re doing business with, and that’s how privacy laws work. But it’s not a good way to think about privacy anymore. Google, YouTube, Instagram and Facebook are products we…

Last Updated and Effective as of August 4, 2020 Chalice Custom Algorithms, LLC (“Chalice”, “we”, “our” or “us”) understands that privacy is important to our users. Protecting your private information is our priority. This Privacy Policy discloses our practices regarding information collection and usage for Chalice.ai …

Brands don’t want to sponsor hate speech and disinformation. Facebook says its automated filtering is almost good enough to weed out toxic content, as it does nudity. Then everyone can feel good about advertising on Facebook again. That’s the narrative Facebook wants. It’s not a true story. Its content moderator…

In cars and clothes, “custom” implies a level of fanciness not everyone needs. In media-buying, though, custom is the next wave of innovation, naturally following from broad adoption of search, social and programmatic. Custom algorithms are how leading brands are earning back their edge in media. Leading brands differentiate with…

“If you’re playing poker and you look around the table and can’t tell who the sucker is, it’s you,” goes the old gamblers’ saying. A lot of companies have decided digital advertising through an agency is a sucker’s game entirely. Maybe they’re right. On the other hand, a lot of…

by Adam Heimlich The process for buying digital brand media is the same across the major agencies. Personnel routinely switch among them without retraining. Media vendors use the same RFP response template for all the big buyers. …