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Adam Heimlich
Adam Heimlich

25 followers

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Actually, Advertising Does Not Require Reading People’s Mail

The occasion of Sheryl Sandberg stepping down from her position at Meta is inspiring due reflection on the advertising products she helped…

Jun 7, 2022
Jun 7, 2022

Advice from the Future on Privacy: Get a Good Deal for Your Data

When the average consumer thinks about privacy, they mean “none of your business.” The very phrase implies a carve-out for people we’re…

Mar 11, 2021
Advice from the Future on Privacy: Get a Good Deal for Your Data
Advice from the Future on Privacy: Get a Good Deal for Your Data
Mar 11, 2021

Chalice Custom Algorithms, Privacy Policy

Chalice Privacy Policy

Jul 13, 2020
Jul 13, 2020

Facebook’s entire approach to AI is unsafe for advertisers

Brands don’t want to sponsor hate speech and disinformation. Facebook says its automated filtering is almost good enough to weed out toxic…

Jul 7, 2020
Jul 7, 2020

Why Custom Algorithms?

In cars and clothes, “custom” implies a level of fanciness not everyone needs. In media-buying, though, custom is the next wave of…

Jun 17, 2020
Why Custom Algorithms?
Why Custom Algorithms?
Jun 17, 2020

Are You Dumb Money? Use this Quick Audit to Find Out

by Adam Heimlich

Apr 10, 2019
Apr 10, 2019

The Practice of Awareness

by Adam Heimlich

Mar 11, 2019
Mar 11, 2019
Adam Heimlich

Adam Heimlich

25 followers

CEO of Chalice Custom Algorithms, an optimization platform for ad delivery.

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