Adam HeimlichActually, Advertising Does Not Require Reading People’s MailThe occasion of Sheryl Sandberg stepping down from her position at Meta is inspiring due reflection on the advertising products she helped…4 min read·Jun 7, 2022----
Adam HeimlichAdvice from the Future on Privacy: Get a Good Deal for Your DataWhen the average consumer thinks about privacy, they mean “none of your business.” The very phrase implies a carve-out for people we’re…4 min read·Mar 11, 2021----
Adam HeimlichChalice Custom Algorithms, Privacy PolicyChalice Privacy Policy10 min read·Jul 13, 2020----
Adam HeimlichFacebook’s entire approach to AI is unsafe for advertisersBrands don’t want to sponsor hate speech and disinformation. Facebook says its automated filtering is almost good enough to weed out toxic…2 min read·Jul 7, 2020----
Adam HeimlichWhy Custom Algorithms?In cars and clothes, “custom” implies a level of fanciness not everyone needs. In media-buying, though, custom is the next wave of…2 min read·Jun 17, 2020----
Adam HeimlichAre You Dumb Money? Use this Quick Audit to Find Outby Adam Heimlich2 min read·Apr 10, 2019----